Using Behavioral Science to Engage Clinical Trial Participants

Recorded on May 22 |  Access Today 

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This session explores how a science-based framework for communications planning can bring patients into trials more effectively, and create lasting relationships throughout the trial’s duration. This approach puts trials into the perspective of the patient—by gathering patient insights in to inform the messaging platform and creative strategy behind the strategic recruitment plan.  The result is a deep understanding of your patients and a path to create lasting engagement with them.

Learning Objectives: 

  • How to leverage the science of why people do what they do
  • An understanding of the patient journey and where behavioral science applies as it relates to clinical trial recruitment, retention and engagement
  • The application of patient insights gathered towards message development


Jim Kremidas
Senior Vice President, Patient Recruitment

inVentiv Clinical Trial Recruitment Solutions

Recorded on May 22 |  Access Today